Beginning in 1987 with a small store selling men’s t-shirts, Bench grew at a unparalleled rate by being the pioneer in the use of celebrity endorsers, television ang giant billboards to propel a fashion brand that offers premium quality products at affordable prices.
To date, Bench has grown to include a ladies’ line, underwear, fragrances, houseware, snacks, and a wide array of other lifestyle products, with the distinction of being present in virtually every retail space in the Philippines, and with a worldwide network of stores and outlets, reaching as far as the United States, the Middle East, and China
As it sliced through demographical divisions -- age, gender, socio-economic status -- a stirring slogan, “Bench is forever”, became the company’s abiding creed.
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